OVERALL MARKET STRATEGY
ORO-Health will introduce Bond-A-Bridge first to the dental practices, and later to the consumer. Henry Schein, Inc. would be the Company’s primary distributor. They will be heavily involved with branding and sales. Other large distributors will also be utilized. Dentists will be reached via large ads in certain trade journals, at trade shows, via direct mail and email and via Internet and social media marketing, and through hands-on courses given throughout the country. Dental opinion leaders will assist in making the dental community aware of Bond-A-Bridge, A major PR CAMPAIGN will begin approximately six months after releasing the product to the dental community, It will employ press releases, print advertorials, social media advertising, radio, TV, talk shows, and the Internet to raise public awareness. Specific niche firms will be used for the public campaign, each of which has special concentration in the key areas needed..